Nakatsugawa is a small village that is part of Iide Town in Yamagata Prefecture. Like many small towns in Japan, it is struggling to survive. The average age of the 300 plus residents is over 65 years, and there are only a handful of children in the town. nm.tv is an innovative use of digital signage as a community media, and is an experiment in looking at how technology can be useful in a small community. Building sustainable communities is a challenge across Japan, but also in many rural towns in other countries. We hope to establish some best practices that we can share with the world.