Ganbatte 365 started in those days shortly after 3.11 when the initial outpouring of support for Japan had ebbed and the trickle of news coming out of Japan was decidedly negative, most of it focused on the nuclear disaster in Fukushima. Even in Japan there was a lot of confusion about what was really going on in Tohoku. Obviously, the rest of the world knew even less.
What we saw, though, was an amazing number of NPOs and projects spontaneously forming to handle everything from shovelling mud out of houses to helping people with stress and trauma. Many of these grassroots projects were too busy getting in there and getting stuff done to think about telling the world what they were doing.
We saw our chance to help out on both sides. Getting positive stories of Japan’s reconstruction to the world, and giving much need PR resource to little NPOs and projects.